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Content and storytelling for wine brands
Content and storytelling for wine brands
I help heritage wineries grow their revenue without losing their story.
GWD coming soon, scroll down to see current content offerings.
Case Study:
Chateau Ducru-Beaucaillou
Case Study:
Chateau Ducru-Beaucaillou
Articles, blog posts and interviews to expand reach and audience in Asia.
Video social media posts to connect with younger wine drinkers.
Product launch and ongoing media support to maximise publicity spend and media outreach.
STYLE Edit: Château Ducru-Beaucaillou celebrates 300 years...
Key Readership & Demographics
Total Audience: 35 million+ monthly readers (digital + print).
Print Circulation: Roughly 100,000 to 105,000 daily copies.
Geographic Reach: 44% North America, with a strong, influential presence in Asia.
Demographic Profile: Roughly 56% male, 44% female, with the largest age group being 25-34.
Professional Status: Approximately 66% hold a university degree, and nearly half are professionals, managers, executives, or traders.
Credibility: Ranked as the most credible paid newspaper in Hong Kong in a 2019 survey.
How I can help
How I can help
Regular content support
Regular content support
Website & blog articles
Newsletters
Editorial strategy and topic planning
SEO optimisation
Interviews with winemakers or family members where relevant
Product Launch or Market Expansion support
Product Launch or Market Expansion support
Positioning consultation
Cornerstone articles (press- and SEO-ready)
Launch newsletter sequence
Trade-facing and consumer-facing copy variations
Messaging that can be reused across website, PR and distributors
Authority & Thought Leadership support
Authority & Thought Leadership support
Deep editorial features (magazine-quality storytelling)
Founder interviews and long-form profiles
Ghostwritten opinion pieces or educational content
Podcast/interview preparation if relevant
Coordination with external wine media when useful
And ...
And ...
Website copy or restructuring
Ghostwriting under your name
Interviewing importers, sommeliers or partners
English-language editing for international markets
Content adapted for LinkedIn or trade audiences
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